When it comes to dealing with ORM, everyone always has questions; usually very good ones -- we have answers. That's why we've created a list of the most common things people ask about and made it available here. So you may be surprised you might find out what you're looking for without having to go very far. Feel free to browse below. These are just a small number of the ways we can help at HopLite when ORM problems strike.
What Are the Most Common Types of Damaging Search Results (for Businesses)?
It depends on the size and scale of the business, but there are some types that cut across all different arenas. For large businesses, the most damaging type of internet search results are, put simply, bad press. That is, articles written by professional news organizations saying bad things about them (whether the negative press is warranted or not). At this scale, businesses are not as vulnerable to bad customer reviews on Yelp (for example) than small privately owned businesses (like restaurants) that serve their local community. However, small privately owned businesses like say, for example, a local hardware store, are also vulnerable to bad press from news organizations just like large organizations, but for them bad press would be on a smaller scale. Perhaps, if a negative article was written about them in a local paper and now that story comes up on the first page of a Google search. That organization would desperately now require Online Reputation Management Solutions. However, in theory anyway, so would a large business dealing with negative press. It is also the case though, that it would be much harder and take much longer to deal with the issues attached to a large and well known company that for some reason or another has gotten in hot water with the media, since the negative press would not be confined to just a local paper, it would be national and on a large scale. Large scale organizations with such problems should us immediately.
For local businesses however, simply a considerable number of nasty comments made by upset customers (or those who just wish to be mean to anyone in general, in this case your business) online can effect sales and drag them down as well. That’s why it’s important for all businesses to take control of their search engine results, and start an Online Reputation Management Campaign allowing them to choose what they want to appear on the first and second pages of their Google (and other search engine) results; not disgruntled users with an axe to grind (be it warranted or not). Don’t wait, call HopLite today and find out how we can help you take full control of your internet search results.
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