HopLite Online Reputation Management

Welcome to Our Knowledge-Base

Find the Answers to Common Questions...

When it comes to dealing with ORM, everyone always has questions; usually very good ones -- we have answers. That's why we've created a list of the most common things people ask about and made it available here. So you may be surprised you might find out what you're looking for without having to go very far. Feel free to browse below. These are just a small number of the ways we can help at HopLite when ORM problems strike.

What About The Other Search Engines Besides Google?

At the time of this writing, there are three major search engines that are currently in use: google, the most popular and commonly used of all of them, bing, and then yahoo -- listed here by order of importance. While many people think, that influencing google alone matters, this is not necessarily true. While people do not use the other two major search engines, yahoo and bing, as much, and that’s absolutely the case; people do in fact use them, and for that reason, it is important to take their results seriously.

Imagine if a potential hiring manager (the vast majority of which do use google), personally had a very strong preference for the bing or yahoo search engine, and for that reason used them at work, and used one or the other to screen potential candidates for one of the jobs that you’ve always wanted to get? Or perhaps others you may wish to influence, besides simply hiring managers, who may choose to do a search on bing or yahoo, rather than google? What about dealing with those search engines as well? For those interested in online search results, this can sometimes be very important.

Fortunately for those interested in an Online Reputation Management campaign, bing and yahoo work a little differently than google does by design. While google tends to favor older postings and articles in its search engine rankings, bing and yahoo tend to favor newer content, and user generated content, and rank it somewhat higher than google does -- and this is a part of their business model. They therefore can be somewhat easier to influence with new content. This is because, at this point in time, google can be thought somewhat of as the “ma bell” of search engines in a way, and as such, tends to favor a more traditionalist approach in which they favor articles and postings that have been part of their rankings for many years, or are simply older in terms of date created, and because of this google can be somewhat (keyword: somewhat) harder to influence. Whereas bing and yahoo, respectively, being the newcomer and up-and-comer, and both having a smaller market share, to compete with in regards to google, allow new and dynamic content generated recently to influence their rankings much more, and this makes them somewhat easier to handle as part of a Reputation Management campaign.

The flipside is of course, that more people as we've said do use google, and as such their results should be taken a bit more seriously, but if you leave out the other search engines, you’re leaving out half (yes, half) of the battle, and it’s important to think about how to deal with them too.

If you’re interested in an Online Reputation Management campaign, would like some help on how to get started, how to deal with google, yahoo, or bing, or all three, or would just like some advice about how to proceed, feel free to give us a call. We have software and tools, techniques, services, and know-how that can help improve your search results, and get you on the road to ORM success quickly; don’t wait -- call HopLite today!

Back to Main Knowledge Base Page